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Pure Anada Ingredient Philosophy
Striving to maintain a "natural ingredient" philosophy, we only use ingredients sourced from nature, that are proven to be safe and effective (organic if possible). That is what sets Pure Anada makeup apart from mainstream cosmetics; even other mineral brands. For a specific list of ingredients, view the individual product description.
The minerals used in Pure Anada cosmetics are imported from all over the world. First they are extracted from the earth. Then they must be refined to remove any heavy, toxic metals. They are then manufactured for cosmetic use: ground into small particles, and coated with other natural minerals.
The following mineral ingredients are included in Pure Anada Mineral Cosmetics:
Titanium Dioxide: is a white colored inorganic salt that is produced as a white powder. This non-irritating ingredient is also a broad spectrum UV absorber. It is used as a main ingredient in mineral cosmetics due to its ability to produce good coverage and adhesion. Our Titanium Dioxide is not the "nano" size (<1 microns), there fore there is no concerns about absorption.
Zinc Oxide: is another white powder that is used as a natural sun-block, astringent, and antiseptic. This mineral sooths and heals irritated skin, making your product great for acne prone or sensitive skin.
Sericite Mica: is a white, silky, shiny pigment derived from a fine crystalline clay mineral. It provides medium coverage, good spreadability and a smooth texture when applied to the skin.
Red and Yellow Iron Oxides: are purified iron salts. They are used as the main ingredients to pigment your foundation.
Ultramarine Blue: is a clay that has been heated to a high temperature. Discovered by the Egyptians, this mineral is used to balance the warm pigments in your foundation formula.
Mica: is a reflective mineral which is used in our foundation formula to add dimension and sheen, making your skin look “alive”. Mica is also used in our shadows, and blush to provide a satin finish. We only use micas which are coated with natural minerals as opposed to dyes, lakes and carmine.
Silica Microspheres: Because of the size and shape of this mineral, it has the ability to diminish the look of fine lines on the skin, giving it a soft focus effect. Because the particles are round, they produce a ball bearing effect, which imparts the finished product with a silky elegant texture, enhanced slip and better blendablity providing a “cream to powder” texture. For those concerned, our silica is not crystalline/amorphous hydrated silica.
Boron Nitride: Boron Nitride is a soft, silky white mineral powder that is said to have anti-bacterial properties. It is used as an additive to improve the "slip" of a product (how smoothly the product applies) as well as "adhesion" (how long it stays on the skin).
Calcium Carbonate: is found in chalk, limestone, marble and travertine. Even eggshells are 95% calcium carbonate! Calcium Carbonate's main function is to absorbs moisture.
Our cosmetics do not include the following ingredients for the reasons specified below:
Talc: is similar to asbestos in structure and has been linked to respiratory diseases, and can easily be contaminated. Although talc is a natural mineral, and can be purchased in fine grades which do not pose any risks, we choose to avoid it. In addition, there's some evidence that it can permanently stretch pore walls! The main ingredient in most "powder" makeup is talc.
Bismuth Oxychloride: This is a mineral that is found in most of the mainstream mineral cosmetic companies. It imparts a very shiny finish, which may be desirable to some people, but it can be an irritant to certain skin types.
Synthetic Colors: are used to create colors that are impossible to create with natural minerals. They will be labeled as FD&C or D&C, followed by a color and a number. Example: FD&C Red No. 6 / D&C Green No. 6. Synthetic colors are believed to be cancer-causing agents.
Synthetic Preservatives: such as the parabens or urea. Mineral cosmetics are inorganic pigments with no liquid or oils added; therefore they do not need preservation. They are basically crushed rocks that have been in the earth since creation.
Carmine: (found in lipsticks, glosses blushes, and eye shadow) This bright pink/red extract from the carmine beetle in South America, has been connected to heart problems. Obviously, it is not a mineral!
Take a look at one of the many examples of mainstream cosmetic brands jumping on the "mineral makeup" bandwagon.
The following are the ingredients in AVON's Personal Match Mineral Makeup:
MICA,TITANIUM DIOXIDE, IRON OXIDES, BISMUTH OXYCHLORIDE, KAOLIN, ZINC PCA, SODIUM PCA, SODIUM HYALURONATE , PHENYL TRIMETHICONE, WATER/EAU, LAURYL PCA , LECITHIN, C12-15 ALKYL BENZOATE, SILICA DIMETHYL SILYLATE, TREHALOSE, POLYQUATERNIUM-51, ASCORBYL PALMITATE, ATELOCOLLAGEN, NYLON-12, BETA-CAROTENE , RETINYL PALMITATE , SODIUM CHONDROITIN SULFATE ,TOCOPHEROL, UREA, IMIDAZOLIDINYL UREA, METHYLPARABEN
Not only are these ingredients not natural, the majority of them are not minerals!?! A small amount of research will also reveal that these chemicals have not been proven safe to be absorbed into our body. This is one example of many "Mineral Makeup" products.
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